{"id":251,"date":"2021-07-28T12:01:00","date_gmt":"2021-07-28T11:01:00","guid":{"rendered":"https:\/\/phototex.co.uk\/\/?p=251"},"modified":"2022-07-17T11:28:33","modified_gmt":"2022-07-17T10:28:33","slug":"when-quality-matters-phototex-is-the-artists-choice","status":"publish","type":"post","link":"https:\/\/phototex.repairfirst.com\/fr\/when-quality-matters-phototex-is-the-artists-choice\/","title":{"rendered":"When Quality Matters &#8211; Phototex is the Artists\u2019 Choice"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Around the Table by Loreal Prystaj<\/strong> Around the Table is an art exhibition running from 7th May until 26th June at Islington <a href=\"https:\/\/www.no20arts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">No. 20 Arts<\/a>. Renowned photography artist, Loreal Prystaj, has created her installation in this exhibition using Phototex &#8211; and she LOVES it. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/phototex.repairfirst.com\/\/images\/case_studies\/When_Quality_Matters_-_Phototex_is_the_Artists_Choice_01.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Setting up for Loreal Prystaj&#8217;s New Exhibition at Islington No. 20<\/strong> \u00a0 Renowned London-based American artist, Loreal Prystaj, is using Phototex self-adhesive fabric as a key component in her new and unique art installation, which will open May 6th, in Islington at No.20 Arts. The installation is an immersive kitchen space where Prystaj invites the viewer to consume and be consumed by its sights, scents, and sounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;What I Love About Phototex&#8230;&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs I was developing this piece, I knew that Phototex was the material I needed for the wall covering,\u201d says Loreal, who first used this fully recyclable, self-adhesive fabric over a year ago for her degree show at the Royal College of Art (2019). \u201cPhototex was like nothing I had used before. It is very easy to apply, remove and then reapply. This is so important to me as it is hugely frustrating to work with products that are tricky to install and allow no margin for trial and error. <strong>What I love about Phototex<\/strong> is that I can quickly remove bubbles and creases and if it has been installed slightly crooked, it is very easy to remove and replace exactly as I want it.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/phototex.repairfirst.com\/\/images\/case_studies\/When_Quality_Matters_-_Phototex_is_the_Artists_Choice_02.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/phototex.repairfirst.com\/\/images\/case_studies\/When_Quality_Matters_-_Phototex_is_the_Artists_Choice_03.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;It&#8217;s so easy to apply&#8221;<\/strong> \u00a0 She adds, \u201cPhototex is really strong and doesn\u2019t tear like actual wallpapers or stretch like most vinyls. As a photographer who relies 100% on photorealistic reproduction, this is absolutely vital and a key reason why Phototex is so important to my work.\u201d Phototex has a receptive coating that enables hugely detailed inkjet printing and produces vibrant and striking finished images. The unique, patented adhesive allows for fast, easy application and it can be removed and re-applied and never leaves any residue or damages the surface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;As an artist, I want to use products that maximise the impact of my work&#8221;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/phototex.repairfirst.com\/\/images\/case_studies\/When_Quality_Matters_-_Phototex_is_the_Artists_Choice.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Loreal concludes, \u201cI am very thankful to <a href=\"https:\/\/phototex.repairfirst.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landor UK<\/a> for helping me with this project. As an artist, I want to use products that maximise the impact of my work, but this is not always possible because of budget and availability. Landor has been so helpful in making this material accessible and affordable for me, which I believe is vital to the success of this installation! I am really looking forward to having my work as part of a physical show\u2014 after a year where exhibitions were online and artworks seen through a screen\u2014I am excited to invite people to come and enjoy the installation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.no20arts.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.no20arts.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Around the Table by Loreal Prystaj Around the Table is an art exhibition running from 7th May until 26th June at Islington No. 20 Arts. Renowned photography artist, Loreal Prystaj, has created her installation in this exhibition using Phototex &#8211; and she LOVES it. \u00a0 Setting up for Loreal Prystaj&#8217;s New Exhibition at Islington No. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[49],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phototex-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When Quality Matters - Phototex is the Artists\u2019 Choice - Phototex Self Adhesive Fabric<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Quality Matters - Phototex is the Artists\u2019 Choice\" \/>\n<meta property=\"og:description\" content=\"Around the Table by Loreal Prystaj Around the Table is an art exhibition running from 7th May until 26th June at Islington No. 20 Arts. 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