{"id":2292,"date":"2022-08-16T17:17:27","date_gmt":"2022-08-16T16:17:27","guid":{"rendered":"https:\/\/phototex.co.uk\/\/?p=2292"},"modified":"2022-12-05T12:12:47","modified_gmt":"2022-12-05T12:12:47","slug":"mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition","status":"publish","type":"post","link":"https:\/\/phototex.repairfirst.com\/fr\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\/","title":{"rendered":"Mural Display Transformed by Phototex Self adhesive fabric into a Sustainable Perpetual Exhibition"},"content":{"rendered":"
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In 2021, London-based American artist, Loreal Prystaj, used Phototex self-adhesive fabric as a key component in her unique art installation, Nude Pepper, in the \u2018Around the Table\u2019 exhibition at No.20 Arts Gallery in Islington, London. <\/i>The installation was removed, stored and then reinstalled at the Photo London 2021, at Somerset House in September. It has since been removed again and is available to reinstall should Loreal wish.<\/strong><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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During the \u2018Around the Table\u2019 exhibition at No.20 Arts, Nude Pepper<\/i> was an immersive kitchen space that Loreal Prystaj invited the viewer to consume and be consumed by its sights, scents, and sounds. \u201cAs I was developing this piece, I knew that Phototex was the material I needed for the wall covering,\u201d said Loreal, who first used this fully recyclable, self-adhesive fabric for her degree show at the Royal College of Art. \u201cPhototex was like nothing I had used before. It is very easy to apply, remove and then reapply. This is so important for me as it is hugely frustrating to work with products that are tricky to install and allow no margin for trial and error. What I love about Phototex is that I can quickly remove bubbles and creases and if it has been installed slightly crooked, it is very easy to remove and replace exactly as I want it.\u201d<\/span><\/p><\/div>

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Derric Landor, Managing Director of Landor UK, the exclusive European distributor of Phototex, says, \u201cThis application is a perfect example of how Phototex can deliver a very positive environmental impact. As well as being a 100% recyclable product, by reusing Phototex time and again, we can save valuable resources, cost and time. For art galleries and museums in particular, Loreal has shown that by reusing displays in different locations and buildings, there is a real benefit to them and the environment.\u201d<\/span><\/p>\n<\/div>\n

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Loreal adds, \u201cPhototex is really strong and doesn\u2019t tear like actual wallpapers or stretch like most vinyls, no matter how many times you apply it. As a visual Artist who relies 100% on photorealistic reproduction, this is absolutely vital and a key reason why Phototex is so important to use for my work.\u201d<\/span><\/p>\n<\/div>\n

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Nude Pepper<\/span><\/i> was asked to exhibit in Photo London by Kovet.Art, after the founders, Saras Rachupalli and <\/span>Camilla Grimaldi<\/span> saw the work at No.20 Arts and asked if Loreal could show the project at their Somerset House event. \u201cDerric from Landor UK explained to me how easy it would be to remove the Phototex in such a way that I could easily use the material again. It involved rolling the media onto a non-porous roll and essentially enabling the adhesive to stick to itself. He said I could then reapply it in exactly the same way as before in the new location. This is what I did and it worked perfectly!\u201d There was no change to the performance and quality of the adhesive when i removed it and no residue anywhere left behind.<\/span><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Phototex has a receptive coating that enables hugely detailed inkjet printing and produces vibrant and striking finished images. The unique, patented adhesive allows for fast, easy application and it can be removed and re-applied and doesn\u2019t leaves any residue or damage to the surface.<\/span><\/p><\/div>

Loreal concludes, \u201cI am very thankful to Landor UK for helping me with this project. As an artist, I want to use products that maximise the impact of my work, but this is not always possible because of budget and availability. Landor has been so helpful in making this material accessible and affordable for me, which I believe is vital to the success of this installation! Being able to use the same materials again, with no loss of quality or waste of product has been a huge advantage. It\u2019s amazing how useful Phototex has been in displaying this art project \u2013 not once \u2013 but twice \u2013 and hopefully again and again!\u201d<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Art Exhibition Mural Display Transformed by Phototex Self Adhesive Fabric into a Sustainable Perpetual Exhibition<\/p>","protected":false},"author":2,"featured_media":2293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21,49],"tags":[],"class_list":["post-2292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-phototex-case-study"],"yoast_head":"\nMural Display Transformed by Phototex Self adhesive fabric into a Sustainable Perpetual Exhibition - Phototex Self Adhesive Fabric<\/title>\n<meta name=\"description\" content=\"Art Exhibition Mural Display Transformed by Phototex Self Adhesive Fabric into a Sustainable Perpetual Exhibition\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mural Display Transformed by Phototex Self adhesive fabric into a Sustainable Perpetual Exhibition\" \/>\n<meta property=\"og:description\" content=\"Art Exhibition Mural Display Transformed by Phototex Self Adhesive Fabric into a Sustainable Perpetual Exhibition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phototex.repairfirst.com\/fr\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\/\" \/>\n<meta property=\"og:site_name\" content=\"Phototex Self Adhesive Fabric\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Phototex\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-16T16:17:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T12:12:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/phototex.repairfirst.com\/wp-content\/uploads\/2022\/08\/PHOTO-2021-05-03-15-11-23-e1660666572931.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Gocher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phototexuk\" \/>\n<meta name=\"twitter:site\" content=\"@phototexuk\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Gocher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/phototex.repairfirst.com\\\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/phototex.repairfirst.com\\\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\\\/\"},\"author\":{\"name\":\"Jack Gocher\",\"@id\":\"https:\\\/\\\/phototex.repairfirst.com\\\/#\\\/schema\\\/person\\\/fa042713824ff8157ea8304b98725d53\"},\"headline\":\"Mural Display Transformed by Phototex Self adhesive fabric into a Sustainable Perpetual Exhibition\",\"datePublished\":\"2022-08-16T16:17:27+00:00\",\"dateModified\":\"2022-12-05T12:12:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/phototex.repairfirst.com\\\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\\\/\"},\"wordCount\":653,\"publisher\":{\"@id\":\"https:\\\/\\\/phototex.repairfirst.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/phototex.repairfirst.com\\\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/phototex.repairfirst.com\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/PHOTO-2021-05-03-15-11-23-e1660666572931.jpg\",\"articleSection\":[\"Case Studies\",\"Phototex case study\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/phototex.repairfirst.com\\\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\\\/\",\"url\":\"https:\\\/\\\/phototex.repairfirst.com\\\/mural-display-transformed-by-phototex-into-a-sustainable-perpetual-exhibition\\\/\",\"name\":\"Mural Display Transformed by Phototex Self adhesive fabric into a Sustainable Perpetual Exhibition - 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