We Feed the UK (A photographic and food justice campaign)
By the Gaia Foundations
Event Summary:
We Feed The UK is a major arts project pairing critically acclaimed photographers and poets with regenerative farmers, urban growers, sustainable fishers and grain rebels: the UK’s custodians of land, soil, sea and seed.
in May 2025, We Feed The UK, the Martin Parr Foundation and the Royal Photographic Society held a an open day of photography activities, including exhibitions, talks, and tours, with poetry, kids activities and more, as collaborators from across We Feed The UK joined together for a special Open House event.
We had the pleasure to join the collobaration of thes signicant and passionate groups of artistic, creative, environmentally concious at their recent open event at the RPS headquarters that is conveniently placed at the moment next to the Martin Parr Foundation.
Over 40 partners from the environment and arts sectors to told ten time-critical stories across urban, rural and coastal areas; ranging from multi-generational, Black-led growing projects in London to a majority-women workers cooperative in Edinburgh via sustainable fishing along the south coast.Through these tales planting the seeds of change, We Feed The UK is laying the groundwork for a just, safe, and liveable tomorrow. So far, their message has reached over 54 million people on their pathway from consumer to custodian
is a project from The Gaia Foundation using the transformative power of positive storytelling to grow support for nature-friendly food production.
The We Feed The UK campaign connected photographers and poets with their most inspiring food producers, to raise public awareness of their positive solutions to climate change, wildlife recovery and social justice.
The Martin Parr Foundation
Martin Parr Foundation supports emerging established photographers who have made and continue to make work focues on Britian and Ireland
The Royal Photographic Society
The RPS is an educational charity committed to bringing photography to everyone. Founded when photography was in its infancy, today we are a world-leading photographic community.
Celebrating all ten We Feed The UK stories, the complete photographic and poetic works from the campaign are being exhibited at The Royal Photographic Society from 3 April – 22 June 2025. The exhibition also includes new work by Magnum’s Lúa Ribeira, documenting grain rebels in the southwest.
A travelling exhibition highlighting farming, food systems, and community resilience. Events held in Belfast, Bristol, and scheduled for future UK-wide locations.
The Challenge:
Creating a visually impactful and immersive exhibition that could be easily installed and removed across multiple venues with minimal environmental impact and no damage to venue surfaces — many of which are public buildings or galleries with strict installation guidelines.
The Solution:
The organisers chose Phototex self-adhesive fabric as their primary material for wall-based imagery and content panels. Unlike traditional vinyl, Phototex is a woven polyester fabric that offers:
- Superior aesthetics: Looks and feels like art fabric, not plastic
- Wall protection: Leaves no residue and prevents wall damage
- Simplicity: Easily installed by hand, with no need for tools or professionals
- Reusability: Can be rolled up, stored, and reapplied multiple times
“We are both honoured and appreciative of the environmentally meaningfulness of Phototex Peel and Stick Fabric”
Phototex has a very appealing and a very fine weave, like a high thread-count linen. It has great colour performance and coupled with a liquid laminate can be twice as durable as it is already on its own account thanks to its durable texture
Phototex is so easy to handle and install so that the art of hanging or installing has been removed, so hanging on a wall and the damage caused has been removed.
Now Artworks are easy & ready for surfaces and walls that would othewise not be permissable due to the damage and complexity of other installations and logistics.
Creating a softer, more relaxed atmosphere and yet still maintain durability in high traffic areas with health and safety requirements. Phototex works on all these levels”.
The look and feel of Phototex on walls are a welcome delight to the art and creative markets. Renouncing the perils and limiations of PVC is a delight and stunning advance for art and creative exhibitions.
Photography has come a long way over the past 40 years especially since digital . As technology fuels expectations and projects become more challenging and exciting, Phototex embraces and inspires beyond the current scope of printed PVC and rigid materials “
For more information, samples or support for your next project contact us today
Landor phootex : The global partner in Aesthetic and sustainable Exhibition and Imaging
tel: +44 1252 624411
info@phototex.co.uk
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